Fashion Marketing Manager (SEO & SEM Specialist)

Join PT Aman Langgeng Sentosa, a leading fashion brand in Indonesia, as our Fashion Marketing Manager with a strong focus on SEO and SEM. This is a unique opportunity to drive digital growth in Bali’s vibrant fashion scene, blending creativity with data-driven strategies. Based in Canggu, you’ll work alongside a dynamic team to elevate our brand’s online presence and reach new heights in the competitive fashion market.

As our Fashion Marketing Manager, you’ll spearhead our SEO and SEM efforts, crafting compelling campaigns that attract and engage our target audience. You’ll analyze performance metrics, optimize our digital marketing strategy, and ensure our brand stays ahead of the curve. This role is perfect for a passionate marketer with a knack for innovation and a deep understanding of the fashion industry.

With a focus on SEO and SEM, you’ll leverage tools like Google Analytics, Google Ads, and SEMrush to enhance our online visibility and drive traffic to our website. Your expertise will be crucial in helping us achieve our digital marketing goals and expand our reach in Bali and beyond.

📋 Tanggung Jawab Pekerjaan

• Develop and implement SEO and SEM strategies to increase online visibility and drive traffic to our website.
• Manage and optimize Google Ads campaigns to maximize ROI and reach our target audience effectively.
• Conduct keyword research and analyze performance metrics to refine our digital marketing strategy.
• Create and manage content for our blog and social media channels to engage our audience and boost SEO rankings.
• Collaborate with the marketing team to develop creative campaigns that align with our brand’s vision and values.
• Monitor and report on campaign performance, providing actionable insights to drive continuous improvement.
• Stay up-to-date with industry trends and best practices in SEO and SEM to ensure our strategies remain effective.
• Work closely with the design and development teams to optimize our website for better user experience and SEO performance.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as an SEO or SEM Specialist, preferably in the fashion industry.
• Strong understanding of Google Analytics, Google Ads, and other digital marketing tools.
• Excellent analytical skills with the ability to interpret data and drive strategic decisions.
• Creative thinker with a passion for fashion and a keen eye for detail.
• Fluent in English and Bahasa Indonesia.
• Experience with content management systems like WordPress is a plus.
• Certification in Google Analytics or Google Ads is a plus.

🛠️ Keahlian

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